M Eifler


M Eifler, also known as BlinkPopShift, is an American artist and researcher who lives and works in San Francisco, California. Their work is equal parts sculpture, performance, video and immersive technology. It focuses on navigating back and forth between the physical and the virtual, kneading knowledge, embodiment and experience between these two modes in an effort to blur that boundary for people as well as our objects and ideas. They have published research on immersive capture, spherical cinematography and editing, hybrid reality environments and designing for embodied cognition and is currently creating performance structures for audience interaction with head mounted AR.

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